Everyone’s talking about it. A new era in marketing. The Engagement Era. It’s a time when people are engaging with each other and the brands and issues they care about in entirely new ways. Today, people are taking control from the brands and organisations that used to do most of the talking and shaping their own stories.
At Weber Shandwick Africa, we understand this new era because engaging people in conversations that matter to them is what we’ve always done. Winning today requires storytelling that’s relevant, personal and genuine. It means understanding the new power that trusted advocates wield. And, more than anything, winning demands content that’s provocative, original and irresistible.
We are a creative studio of writers, designers, builders, strategists, conversation-starters, and storytellers. We are passionate about our clients and, through our Specialisms and dedicated Practices we are deeply knowledgeable about their businesses. And while we are a big, global organisation, we believe that collaboration is the best way to succeed.
In Africa we have affiliate and partner agencies in 15 markets across the continent that we work with on a daily basis for large Fortune 500 companies and local Africa entities. Our team has years of hard earned African communications experience. We have dedicated our lives to working within and across borders, understanding country-specific cultural nuances and we are experienced at collaborating with all levels of stakeholders. Our group of experts speak over 14 African languages and are relentlessly focused on measurement and results.
We take pride in listening to local sensitivities while adapting global campaigns and messages that suit our client’s target markets.