The mobile boom has resulted in a marked increase in technology sector development, providing access to mobile services across rural and urban Africa. The days of poor, land-based telecoms infrastructure are over and an ever-increasing number of people are embracing mobile technology, presenting local and multinational companies with significant opportunities.
The impact on almost every aspect of life – at home, work and play – means that technology is transforming business, public services, cities, even entire industries at unprecedented speed and scale across the continent.
In this dynamic, innovation-driven environment we help our clients cut through: we develop brand strategies, create integrated engagement campaigns, execute flawlessly in real-time, measure and adjust.
Our multi-disciplined team blends consumer, corporate, B2B, and policy communications expertise with a deep understanding of technology and the vertical sectors where it’s having the most transformative impact such as financial services, education, healthcare, manufacturing, automotive, aerospace, cleantech and energy.
Seeing the whole picture enables us to tell the whole story. We get under the skin of more than the technology itself; our understanding of social, cultural, business and political contexts across Africa enables us to craft compelling human-impact stories and engage every type of audience and stakeholder group through paid, earned and owned channels.
In Africa our technology practice works for a range of global brands, local African start-ups, and companies building their reputation across multiple disciplines, including telecoms companies, B2B technology providers and IT solutions firms.