In a crowded landscape, only the smartest strategies and the best content get noticed.
At Weber Shandwick Africa, we know that content and communities are inextricably linked. To build vibrant communities for our clients, we create tailor-made content that meets and speaks to audiences across the continent.
The explosion of mobile technology across all African states means digital has quickly become an integral part of every communications campaign. We consider clients’ entire digital ecosystem, and our local teams across sub-Saharan Africa ensure digital and social media campaigns are adapted for audiences in different countries, cultures, and languages so they engage on earned, owned and paid channels.
Our integrated digital offer includes:
- Community management
- Engaging creative
- Content marketing and production
- Paid amplification
- Monitoring, measurement and analysis
- Change management.
Digital monitoring is the first line of defence against potential crises; we use best-in-class tools to capture, track and quantify brand mentions and topics in real-time from social and traditional media channels.