Consumer

Every brand wants to engage their audiences; it’s the foundation of the communications industry.

At Weber Shandwick we know that engagement alone is not enough: it needs to lead to consumer action.

And across Africa, the number of consumers with disposable income is growing rapidly. With a population of over one billion people and consumer spending increasing exponentially, Africa should not be overlooked by brands. The single largest business opportunity in Africa is its growing consumer market. It’s ripe territory, but its diversity means a ‘one size fits all’ approach doesn’t work. We have expertise across the continent to effectively reach and engage consumers, whether they are in rural communities or cities.

What differentiates us? Strong campaign activation. Deep regional, sector, and audience expertise. A focus on real results. Our ability to hold the hands of brands new to the African market, providing excellent communications advice and strategy that meets business goals.

From national and regional PR programmes to multi-market co-ordination, we uncover the most relevant insights, and our creative, media and digital experts bring them to life with fresh stories and irresistible content across every channel and touch point to reach consumers, wherever they are in Africa.

Our campaigns deliver business impact in sectors such as agribusiness, food and beverage, technology and telecoms, health and beauty, household products, retail and fashion, travel and automotive through a full range of services, including:

  • New product launches
  • Media relations
  • Brand revitalisation and repositioning
  • Digital and social engagement
  • Consumer education campaigns
  • Celebrity and influencer seeding
  • Content marketing
  • Event and stunt planning
  • Branded entertainment and sponsorship amplification
  • Brand partnerships
  • Retailer support
  • Cause marketing
  • Issues management.
The single largest business opportunity in Africa is its growing consumer market.