Public Affairs

As the world’s focus shifts towards emerging markets, the relationships between governments, citizens and industry across the continent have changed dramatically and are now deeper, more engaging and more complex.

We understand this shift and, driven by digital, we can help companies and organisations devise effective, innovative engagement strategies and alliances at a continental and member state level.

Weber Shandwick’s African public affairs practice is the only agency with leadership designed to meet the needs of every political constituency, from Ghana to Uganda, from Nigeria to South Africa and other centres of excellence.

One of our strengths is assisting African political leaders, helping them to promote their countries and policies to Asia, the EU and US for inward investment, including reputation management and trade missions.

We’re committed to ethical conduct in public affairs, and will fully support any policy on the move to statutory regulation for lobbyists across Africa.

Our extensive network means we can support clients of all types in every region across the continent, with particular strengths in technology, food and agriculture, health, defence and advanced manufacturing, energy, financial services, the media industry, and legal and professional services.

Our public affairs services include:

  • Political campaigns
  • Regulatory affairs in any sector
  • Public affairs strategy and messaging
  • Community engagement
  • Case mailings and message development
  • Audience analysis
  • Contact and relationship banking
  • Government/country reputation
  • Strategic counsel
  • Stakeholder engagement
  • Trade negotiations and subsidies
  • Market access.
Relationships between governments, citizens and industry have shifted dramatically over the past decade, and are now deeper, more engaging and more complex.