Weber Shandwick is set to host a debate on creativity in the Middle East and Europe at Dubai Lynx this week.
Rosie Muhanna, General Manager, Kuwait, Weber Shandwick MENA and Creative Director Indy Selvarajah, based in London, will each share three pieces of exceptional work from across the industry in their respective regions, dive into the dynamics of culture and creativity, and critique each other’s selection.
The session, “The Middle East and Europe: a Creative Hustle”, will examine what defines the two creative cultures, and what creativity looks like now in a connected, digital and social-first world. Rosie and Indy will look at what works (and doesn’t…) across borders, and what creatives and communicators in the two regions can learn from each other.
You can find details of Weber Shandwick’s session, scheduled 3pm, Monday 6 March on the Inspiration Stage, here.
Dubai Lynx, MENA’s biggest celebration of creative communications runs from 5-8 March.