Once again, Weber Shandwick is proud to be a headline sponsor of the Holmes Report In2 Innovation Summit South Africa that is now in its third year.
The Summit, focused on the theme New PR for a Fractured World, will be held on 8 May in Johannesburg and is part of a global network of annual events that explore the innovation, disruption and evolution that has – and continues to – redefine influence and engagement.
For the first session of the day, we will take a look at purpose-driven communications in this new, uncertain era. While the concept of fake news and all manners of disinformation or misinformation are not new, the post-truth communications phenomenon is now firmly entrenched in the public, corporate, and social sectors. These are challenging and fragmented times, and of special concern to those engaged in purpose-driven communications to accelerate social progress.
Can purpose still drive sustainable growth and sustainable development? Are the traditional drivers of purpose still relevant? Should the communications function play a critical role in shaping our world? Brian Tjugum, Managing Director, Social Impact, EMEA, Weber Shandwick will be joined by Kojo Baffoe, writer, magazine editor, radio presenter, Chimene Chetty, Director at Centre for Entrepreneurship, Wits Business School, University of Witwatersrand and Sanzini Mojapelo, Group Head of Corporate Citizenship, Barclays Africa to discuss these and other related issues, with the aim of finding common ground on the future direction of purpose-driven communications in Africa.