WEBER SHANDWICK CONTINUES FOCUS ON INNOVATION

Wednesday 02 November, 2016

As part of our ongoing focus and content on the theme of innovation, today we publish our latest essay, Breaking Boundaries, on how innovation in the creative industries is evolving.

Maja Pawinska Sims, Weber Shandwick’s Editor, EMEA identifies the top six ways in which technology and data are driving award-winning creative brand communications.

The paper covers the maturing of social, digital and mobile; key takeaways from this year’s Lions Innovation Festival at Cannes; the impact of VR, AR and 360° video; work for brands that goes beyond communications into business development; innovative business structures and collaboration; the innovation mindset; and the crucial element of talent.

You can read the full essay here.