NEW YORK – Weber Shandwick, one of the world’s leading global communications and engagement firms, in partnership with its clients and agency partners, celebrated a Grand Prix in Health & Wellness awarded to FCB Inferno for an ambitious integrated campaign in which Weber Shandwick led the PR element. Weber Shandwick garnered recognition for five Health & Wellness Lions at the 2016 Lions Health Festival.
The “Project Literacy” campaign from leading education company Pearson won the Grand Prix and a Gold Lion in Health & Wellness, Fundraising & Advocacy for an Integrated Campaign. The integrated campaign led by Interpublic (IPG) sister agency FCB Inferno raised awareness of illiteracy as a root cause for many of the world’s biggest problems, including poverty, radicalisation and inequality. A provocative idea and an expansive PR effort by Weber Shandwick boldly helped bring to life the risks and consequences of illiteracy, urging consumers and policymakers to take action.
GSK Consumer Health earned three Lions for the Excedrin “Migraine Experience” campaign, featuring the world’s first migraine simulator, developed in partnership with DDB Remedy. Weber Shandwick led the public relations efforts for the campaign. This includes one Silver Lion in Health & Wellness, Education & Awareness for Use of Technology, as well as one Bronze Lion in Health & Wellness, OTC Oral Medicines for PR, and one Bronze Lion in Health & Wellness, OTC Oral Medicines for Use of Technology. The augmented reality experience was designed to unlock a new level of understanding around migraines and the impact they have on the daily lives of the millions of people who suffer from this condition around the world.
“We’re proud to partner with our clients and agency teams to create work that changes the game,” said Gail Heimann, President, Weber Shandwick. “It’s a privilege to work on the kinds of campaigns in which powerful creative thinking drives understanding and engagement that both enriches and saves lives.”
Laura Schoen, President of Global Healthcare, Weber Shandwick, noted, “Creativity is essential in healthcare. As health communicators, we’re tasked with breaking down complex issues and engaging people with information that leads to better understanding. This recognition from the Lions Health organisation is indicative of the commitment our client partners have made to continue to raise the bar, break through barriers and make an impact in health and in people’s lives.”
Leading Important Discussions on Creativity in Healthcare
Weber Shandwick led several thought-provoking conversations at Lions Health around creativity’s role in healthcare communications. In partnership with Genentech, Weber Shandwick hosted a main stage panel titled “The Slippery Slope to Bias” that addressed the impact that bias in healthcare can have on patients. Alan M. Blassberg, director and producer of the documentary “Pink & Blue: Colours of Hereditary Cancer” and Ed Lang, senior director, Genentech, Inc., founding sponsor of The Lung Cancer Project, joined Weber Shandwick’s Laura Schoen on stage to expose the challenges with empathy and bias, and chart a path where no one gets left behind.
Peter Matheson Gay, executive creative director, Global Health, Weber Shandwick, was a member of the Health & Wellness Lions jury and shared insights from the judging process during the “Inside the Jury Room: Health & Wellness” session at Lions Health.
Weber Shandwick Chairman Jack Leslie moderated a conversation with client UNICEF, exploring the link between early childhood development and creativity, why it’s important and what can be done to support it. Leslie was joined on stage by several experts in childhood development, including Deepa Grover, chief of early childhood development, UNICEF CEE-CIS Regional Office, Sherrie Westin, EVP of global philanthropy at Sesame Workshop, and Al Rice, chief knowledge officer at the Harvard University Center for the Developing Child.