The Holmes Report has named Hugh Baillie, President, The X Practice, EMEA & APAC, Weber Shandwick to its 2018 EMEA Innovator 25 list. The annual feature, now in its fourth edition, shines “a spotlight on the individuals who are reshaping influence and engagement in an era of dramatic marketing and communications disruption.”
According to The Holmes Report, “the people recognised here come from various corners of the industry – social media strategy, creative, digital execution, reputation management, employer branding – but together they represent a compelling picture of what marketing and communications looks like today, and where it is heading tomorrow.”
With extensive brand and advertising experience spanning BBH, Grey, Ogilvy & Mather and Saatchi & Saatchi, Baillie joined Weber Shandwick in January 2017 from the CEO role at digital agency FullSix. Based in London, as President of the agency’s new X Practice across EMEA and APAC, he leads the firm’s strategic disciplines: analysts, brand and business strategists, producers, social media strategists, content creators, creative technologists and technology specialists.